How To Calculate Donor Retention Rate
How To Calculate Donor Retention Rate . The more recurring donations your nonprofit gets, the more you’re able to spend on fulfilling your mission. That’s quite a good retention rate if you look at the nonprofit industry. How to Calculate Donor Retention Rate on Vimeo from vimeo.com Remember, donation retention rate is unbounded. You can calculate your nonprofit’s donor retention rate by dividing the number of repeat donors this year by those that donated last year. When you calculate your nonprofit organization’s donor retention rate, you are essentially measuring the percentage of donors who donated last year who have come back to donate again this year.